The Process

I founded Dream But Do Not Sleep® straight out of college at 18, driven by my passion for graphic design, UK streetwear, and dance music culture. With just an iMac, basic design skills, and a whole lot of enthusiasm, I spent six months working late nights in Lancashire, developing bold, positive, and rave-inspired streetwear.

Since launching in March 2012, Dream But Do Not Sleep® has grown organically, connecting with people who love dance music, club culture, and unique, UK-made clothing. My inspiration comes from classic club and rave flyers, as well as playful, fun graphics that capture the spirit of summertime and positive vibes.

Every piece—whether it’s a t-shirt, hoodie, or embroidered streetwear staple—is designed, printed, and embroidered in our Lancashire studio using state-of-the-art Direct To Garment (DTG) printers and industrial embroidery machines. We’re proud to be a UK streetwear brand rooted in dance music, offering high-quality, made-to-order apparel for the global rave community.

Big up Katie Cooper, Nico Ratanavong and George Davies for helping with the bts video.