The Process

I left college to start DBDNS when I was 18 years old. Equipped with little more than some basic graphic design skills, an iMac and a whole lot of enthusiasm I worked late in to the night for 6 months before launching the brand in March 2012. The brand has been growing organically ever since. Inspiration stems from a mix of club/ rave flyers as well as fun and playful graphics for summertime. Everything is designed, printed and embroidered in our studio in Catford, South London using Direct To Garment (DTG) printers and industrial embroidery machines.

Big up Katie Cooper, Nico Ratanavong and George Davies for helping with the bts video.

View more bts videos of the process below: