The process

Max left college to start his own streetwear clothing brand; Dream But Do Not Sleep. Taking inspiration from geometric patterns and colourful California-style graphics, him and his team print and embroider all of their own stock in their South London studio, using Direct To Garment (DTG) printers and Industrial embroidery machines.

Check out the video above created by the wonderful team at Depop, where Max speaks on how the brand was created and see behind the scenes of life in the Dream But Do Not Sleep studio.